La Rousse Foods

Rebrand of the food supplier to Ireland's Michelin starred chefs, the most demanding and particular audience possible. We interviewed chefs and got inspiration from their notebooks, their world and the world of suppliers, fishermen and farmers to build a richer visual language. We wanted to create a platform where they could share seasonal inspiration, the niche suppliers they supported and their sheer love of food and the world of food makers of all stripes. We painted illustrations, hand drew type, ink dropped ingredients for colour and used photography with film to make everything as hand made as possible.