For their 2018/2019 season ticket campaign, Leinster Rugby wanted to remind lapsed ticket holders that nothing beats being at the game for real. We encouraged Leinster fans to leave the comfort of the pub or their couch and embark on a season long adventure with Leinster. We asked them to Live A Little.
We teamed up with talented US based illustrator Jon Contino to create a distinctive look and feel for the campaign. This was a unique direction for an Irish rugby team, to eschew the typical player or performance imagery in favour of a type and illustration led campaign.
As well as standard out of home, radio and digital formats, we had some fun creating some cheeky bespoke beermats and screen printed pizza boxes.