For over 30 years Leo Murphy has been based out of his photography studio in Waterford City. Having received his photographic training in London, working with some of U.K's foremost photographers, Leo returned to Ireland to establish one of Waterford’s pre-eminent photographic businesses and has since built up a wealth of experience, primarily in the field of Portraiture, PR, and Commercial work.
We were initially brought on to re-design Leo's website, but it became apparent early on that his existing logo also had to be looked at. Above the entrance to Leo's photography studio there is a fabulous hand crafted sign that fits perfectly with his persona and status as a master photographer and framer. As the years went on, Leo's visual identity went through a number of changes, and moved further and further away from this elegant piece of signage and the tone that it portrayed. We decided to bring this logotype back, sourcing a typeface that closely matches the uniqueness of the sign, and pairing it with modern typefaces and an updated colour palette.
The newly designed website and visual identity all stem from this re-designed logotype, every decision was made to emphasise the master craftsman qualities that Leo Murphy presents.