Litt is an online shop selling a wide range of lightbulbs and lighting accessories. The company targets primarily interior design enthusiasts and provides a more streamlined process for decision-making when shopping online for lighting solutions.

We designed the brand identity with a strong emphasis on the eCommerce shopping experience, considering all touchpoints - from advertising and marketing online - through to eCommerce packaging. We wanted to consider sustainable materials as part of the rebrand, so the logo and colour palette was decided with this in mind.

We wanted to represent lighting in a simple way so we introduced tilted semi-circles to replace the crossbars of the ts in the logo and used a dotted grid to form the basis of a basic brand pattern.