Cork has a history of serious and often devastating flooding over the centuries. The Lower Lee Flood Relief Scheme (LL_FRS) is designed to resolve Cork’s flooding issues through the largest state investment in flood defence ever undertaken in the country. This was a high profile brief, one that carried much responsibility. A brief to bring truth and clarity to a myriad of misinformation and contradictory voices. Devising a content strategy for this brand with so many stakeholders involved was challenging. Rigour was applied to the audience profiling, ensuring the right message landed with the right audience via the most suitable medium, allowing the brand comms to cut through.
The people of Cork have a long and special relationship with the River Lee. With this in mind, we created a flexible and dynamic logo that was able to house multiple representations of the river. Through this feature we encompassed imagery from events such as the Lee Swim and the Ocean to City Festival which both celebrate the enriching aspects of the quays and highlight the vital importance in preserving them. Brochures, social animations and exhibitions all helped to communicate the scheme’s highly technical information in a coherent and digestible manner. We ultimately created a recognisable brand that the public could trust and played a role in shaping this important conversation.