Lotts & Co


Designed by Simon Kingston at Reverb Design

Identity: Zero-G

Sign Design: Emily Flynn

Sign Painter: Mack Signs

Categories: Signage

Industry: Commercial

Tags: Signage / Visual Communications / Branding / Identity

We were approached by Emily Flynn on behalf of Lotts & Co. to create signage solutions for a new flagship store in Clontarf. They wanted robust, visually striking pieces to complement the strong identity. We worked with the client on selecting a materials palette that included birch plywood, acrylic, brass and neon. A variety of production techniques that included CNC machining, laser cutting and hand fabrication, were used to make very precise, layered signs across the interior and exterior of the store. These are beautifully complemented by hand painted type at various locations around the building.