Making the impossible possible

Fighting Blindness are an Irish-based charity whose vision is to cure blindness, support people with sight loss and empower patients. They wanted to run a creative campaign that carried an optimistic and hopeful message, informing the public that investment in blindness research is working in generating new ways to restore people's sight. 

 Fighting Blindness were keen to see colourful, punchy and even playful imagery that would say to the public that 'the research is working, help us to keep it going'. The artworks would form part of a nationwide out-of-home and social campaign as a JCDecaux Ireland Charity of Choice for 2020–2021.

Using simple conceptual illustrations, we developed a series of playful images that combined scientific icons with scenes illustrating the wonderful benefits that can come out of sight restoration treatment. Stargazing, visiting an art gallery or simply looking at nature; the simple activities we take for granted can be gifted to those without sight through funding scientific research.