Mark Goulding acupuncture has been giving evidence based Traditional Chinese Medicine (TCM ≈ Acupuncture) treatments to clients for the past 20 years. Mark advocates a balanced approach with conventional medicine, delivering holistic therapies for the best possible client outcomes.
Our brief was to create a distinct visual identity not reliant on clichéd imagery normally associated with this profession. The inspiration for the primary logo is the Black Tortoise, one of the Five Fabulous Beasts, linked to the Five Elements of Acupuncture. The Black Tortoise represents long life and happiness. Mythology aside, he is a friendly and memorable avatar for Mark’s practice. The word marque may be vertically set to further reference the practice’s Chinese roots. Both elements of the branding may be used in tandem or separately.