Marqette Brand Identity

2015 Selection

Designed by Rachel Kerr at CI Studio

Creative Director: Mel O'Rourke

Photography: Bridget Butler

Photography: Al Higgins

Categories: Identity / Print / Signage / Wayfinding / Environmental

Industry: Commercial

We were asked to create a brand for a new food offering in Dublin Airport’s Terminal 1. The concept being an outdoor food market within the airport space, using the best local artisan suppliers and offering the travelling customer a range of market style fresh food. The name Marqette simply captured the sentiment of the brand and market nature of the offering.

The busy, bustling space with it’s different food and beverage areas, resulted in the creation of a minimal, pared back identity synonymous with quality and excellence. A marque was created to support the main logotype, a mix of airport hanger and Victorian greenhouse embodying the market garden industry located close to Dublin airport, some of which supply Marqette. Colours were kept natural and monochromatic with packaging working to a simple palette of black, white and Kraft brown. Inspiration for signage was taken from Victorian indoor food markets such as the integration of the Marqette logotype within the mosaic floor tiles which also tackled the issue of a lack of a traditional threshold. As not every customer speaks English, key food offerings were denoted by descriptive signs similar to those found outside traditional traders from pre literacy eras. Wayfinding needed to be highly legible and seen from a distance. Signage evokes the eclectic nature of indoor markets, from industrial transport graphics to hand-painted typography. Marqette offers customers a memorable dining experience, different from the usual fare one has come to expect from airports in general.