Designed by Eimear Gavin and Deirdre Breen at Manual Made

Website Development: Patrick Cusack

Riso Printing: Damn Fine Print

Exterior Sign: Big Picture Media

Neon Sign: Academy Signs

Categories: Identity

Industry: Commercial


Shane Gleeson is an Irish chef who fell in love with tacos while travelling around Mexico. Shane approached us in 2018 with the idea to open an authentic Mexican taqueria serving traditional and affordable tacos.

We worked with Shane to create a new name and brand for his establishment. ‘MASA’ is named after the traditional corn dough or flour used to make real tortillas. The logo is inspired by linear elements found in indigenous Mexican symbols. The colour palette is inspired by the vibrant colour blocking of Mexican architect Luis Barragàn, and reveals the fun and vibrant personality of MASA. We designed a custom metal fabricated sign which was sprayed the MASA blue. The menus were RISO printed on beautiful pink stock with a bespoke pattern laser cut onto a cherry wood board to house the menu. We also designed a neon cactus, installed in the interior and visible from the exterior.