A website to showcase the portfolio of MassiveMusic, an international music agency. The site feels and behaves like a video app, with full-screen functionality and interface inspired by a music channel. Within the intuitive navigation, there is still room for expressive and fun features such as the “Image On/Off” option.
Similar to other items in the MassiveMusic visual identity, The Stone Twins are also responsible for the witty copywriting. For example, the dynamic ‘brand positioning statement’ on the home-page, that borrows the lyrics of well-known songs. Such irreverence recognises the fact that the target-audience of the website is mainly creatives within the advertising sector.