Matt D'Arcy & Co. Ltd. Identity and Packaging


Designed by Wes Trumble at Wes Trumble Design

Creative Director / The Tenth Man: Richard Seabrooke

Typographer: Anthony Millard

Categories: Packaging

Industry: Commercial

Tags: Typography

Building on the heritage and legacy of Matt D'Arcy - entrepreneur, philanthropist, distiller; Wes, (in collaboration with The Tenth Man), developed the brand platform, story, identity and packaging for what is their first release in over a century: A rare single cask 17 year old single malt. One of 384 individually numbered bottles.

Building a brand that is daring, pioneering and iconic was the mission for what is a super-premium whiskey and this is reflected in the confidence of the brand: Matt's name, his company, his whiskey. A fully formed characterful brand, ready for market.

The way the packaging opens and reveals itself, the family tree lines that follow the story, and the touches of gold and walnut all conspire to create a sensory experience for any whiskey aficionado.

When Matt D'Arcy & Co. Ltd. closed the doors for the last time in 1917, no one could have predicted that this once 'World Famous' Irish whiskey would again see the light of day. With plans to rebuild the distillery on the original site in 2020, the legacy of Matt D'Arcy lives on.