Maurice Ward Group Identity

2014 Selection

Designed by Bob Gray and Keith McGuinness at Red&Grey

Strategy: Paul Hughes

Copywriting: Henrietta McKervey

Illustration: Orlagh Murphy

Photography: Richard Gilligan

Categories: Identity / Publication / Signage

Industry: Commercial

Tags: System

Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation.

Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.