McCann FitzGerald – Visual identity referesh

Headquartered in Dublin, McCann FitzGerald are one of Ireland’s leading law firms. Following a strategic review we were engaged to refresh their visual identity system and develop a new website. Our work focused on the development of a document design system that unified the firms typographic style while enabled their in-house design team easily create a wide range of design solutions. In developing the refreshed house style we wished to retain many of the traditional typographic elements of their existing identity within a more digital environment.