McGivern

2012

Designed by David Wall, Conor Nolan, Keelin Coyle, Sara Lovic and Kayleigh McCarthy at WorkGroup

Photographer: Al Higgins

Categories: Identity

Industry: Corporate

McGivern’s expertise is in specialised insurance brokerage for the commercial and private sectors. We worked with them to update their brand positioning, naming and visual identity. Our influences started with their own beginnings in the early 1980s, taking colour and type design cues from banknote design of that era. We brought these somewhat historic elements together in a wholly contemporary treatment, reflective of the business’s current standing and future plans.