Meat Technology Ireland


Designed by Andrew Blood at Principle

Brand Strategy: Gillian Colhoun/Principle

Verbal Brand: Gillian Colhoun

Photography: Gary Belcher

Categories: Identity

Industry: Commercial

Meat Technology Ireland is an industry-led initiative to build a strategic research and innovation base in beef and sheepmeat processing in Ireland. Partnering with some of the world’s most successful, forward-­looking meat processing companies, MTI asked Principle to help them create their new brand identity and develop their message to a global market.

As a ground-breaking innovative group, MTI has the knowledge, ambition and reputation. To align with their international vision, Principle created a visual identity that is simple, bold and instantly recognisable. The new identity - a play on the scientific molecule - sets the foundation for a new dynamic brand system.

This new visual identity was applied to printed and online collateral including signage, corporate literature, slide decks, event graphics and advertisements.