Merrion Square Cultural Tourism (2012)

2012 Selection

Designed by Brian Nolan, Paul McBride, Robert Farrelly and Holly Brennan at Detail. Design Studio

Project Partners: MCO Projects

Categories: Identity

Industry: Cultural


We worked with Fáilte Ireland and the Merrion Square Innovation Network in 2012 to re-position Merrion Square in Dublin as a leading cultural tourism destination. Along with MCO Projects we worked on a programme of animation, information and marketing.

We created a new brand identity taking its influence from the strong Georgian heritage, cultural institutions and surrounding amenities in the area. We developed a mapping system based on original maps of the area which date back to 1780. We designed collateral to promote a bespoke programme of cultural events designed to open access to the buildings and histories of the square, while drawing on authentic cultural themes as well as the more contemporary facilities on offer.