Meteor (2013)

2013 Selection

Designed by Brian Nolan, Paul McBride, Sally Caulwell, Cian McKenna, Evan McGuinness and Holly Brennan at Detail. Design Studio

Photography: Richard Gilligan

Photography: Matthew Thompson

Categories: Identity / Moving Image

Industry: Commercial

Tags: Advertising / Photography / Illustration

Meteor Mobile Communications commissioned us to further refresh their core communications after the initial brand project. We worked with an extended brand team — advertising, digital, pr, promotional, direct marketing, & social media — to introduce the new full colour illustration and updated photography to the existing brand framework.

We produced guiding principals for all communications material, physical and digital. The project focussed on some of Meteor's core values as well as reaching out to a key demographic. As well as ongoing production of retail graphics, animations and collateral. The key outputs included:

— graphic illustration set

— brand photography

— updated icon set

— online brand space and guidelines

— master artwork for all core collateral