Designed by Rocky Grennell at designworks
Design Director: Louise Nichols
Through a collaborative series of workshops with staff and stakeholders, we developed messaging and a visual language for Microfinance Ireland (MFI), to help them bring their new brand identity to life. Addressing the needs of their various audiences, and reflecting their brand proposition to empower Startups, SMEs and Small Businesses our work focused on core communications and campaigns for the year.
MFI gives the people behind businesses a supportive voice to express their aspirations to start, grow or revive small business in Ireland, and our creative expression brings this personalised,
client-focused experience to life.
Working with their existing logo, we developed a new graphic approach that places MFI clients at its heart – supported by a photoshoot of real clients to lend authenticity, honesty and approachability to their communications across environments, print and digital platforms.