As Ireland’s only international motorsport race circuit, bigO had a major player on its hands with Mondello Park.
It was important for us to capitalise on its rich heritage while re-aligning this vintage name to the sensibilities of modern motorsport and beyond. We completely renovated and resurrected the brand from its former old-fashioned style and imbued it with a much more modern and innovative image. We sought to showcase Mondello as an adaptable, savvy brand that offers more than the grit and adrenaline of motorsport, but one that uses its unique facilities, trusted origin and long-standing reputation to provide a variety of experiences.
Our design team developed a comprehensive branding project, a revolutionary change in logotype design and a whole a new strategy too. Visual and verbal identities were also completely recreated to fit the company’s burgeoning new image. With bigO’s logo design encompassing a central starting grid, rounded arches and a sleek, aerodynamic shape, associations with speed and luxury immediately became part of Mondello’s identity. The logo’s circular frame also salutes the core motif in motoring – the wheel.