MTV Music Channels Xmas Identity


Designed by Luke Henebry at MTV UK

Creative Director: Kate Dunn

Designer: Amy Shields

Categories: Promotional / Moving Image

Industry: Corporate

Tags: Campaign / Motion Design / Brand Identity / Animation

This project required the creation of on screen graphics and various promos for MTV Music, MTV Hits, and MTV Base to air over the Christmas season. A simple yet fun style was developed to allow them to be reused and adapted for the next few years. There needed to be a cohesive feel across the three channels whilst retaining some differentiation between them. Each channel was assigned a different colour. On screen graphics such as lower thirds and clip titles varied per channel whilst maintaining the same style.