Natasha Sherling Identity

Designed by Scott Burnett and Shane Delahunty at Aad

Photography: Cliona O'Flaherty

Categories: Identity

Industry: Commercial


Natasha is a gemologist and designer making fine jewellery. She came to us with a challenge. Already known for making wedding jewellery, she wanted an identity that would appeal to her existing audience while also allowing her to develop her own, more personal collections.

We designed a monogram that would work well on jewellery and packaging, and developed an identity based on the duality of her markets – the clean and romantic wedding jewellery and her richer more personal collections. A simple dark and light approach informs everything from colours to images. We also designed correspondance and business cards that double as presentation cards. The business cards have no details but instead a space to handwrite her number, helping to make her services feel more personal and exclusive.