Native Denims

2019 Selection

Designed by Philip Farmer, Stephen Kavanagh, Sinéad Doyle and Eulich McGeown at Design Factory

Photography: Myles Shelly

Categories: Identity

Industry: Commercial

Native is a solely owned Irish denim label specialising in handmade denim jeans, based in Dublin.

Design Factory was commissioned to create the new brand look and feel which was launched at the beginning of 2019. The boutique nature of the business allowed us to create a mark that is timeless and represents the stakeholders business ethos ‘slow fashion for a sustainable future’. Each pair of jeans is hand made and individually numbered and signed off by master maker Susan Owens at their studio in the Chocolate Factory.

The logo is based on two components from the jeans, the bartak and the rivet. It is simple yet clean in its execution allowing us to create strong messaging across all applications.