Naughty or Nice Brew


Designed by Sinéad McAleer at Slater Design

Categories: Packaging

Industry: Commercial

Our client of many years, Around Noon, came to us at the end of 2018 with a fun project. Their head chef, Dave Graham, had turned his culinary skills to brewing. He had created two delicious craft beers, a light and fruity Belgian white ale, and a rich caramel flavoured dark ale. They planned to send these out as a Christmas gift to their clients, and asked that we create labels for them. With the light and dark character of the beers, the theme became the light and dark sides of the human psyche, or naughty and nice.

Both labels feature the words ‘Naughty’ or ‘Nice’ at scale. Vibrant colour was achieved by gloss foiling the coloured elements. The gloss foils also created a lovely contrast against the matt slightly textured label stock. Each label included information about the beer, along with Dave’s recommended food pairings, and invites you to reward yourself for a virtuous year, or celebrate the times you indulged your dark side. The beers were sent out at Christmas, along with some of the recommended food pairings.