Lead Design, animation: Shane Carty
Design, animation: Leah Bredendieck
Creative Direction: Keith McGuinness
Art Direction: Bob Gray
Illustration: John Slade
Photography: Matthew Thompson
There are four provinces in Ireland, the fifth province is one of imagination. The NCAD social campaign uses playful Riso illustration and Erwin Wurm inspired human sculptures to underline their status as the kings and queens of the province of the imagination.