Neon is a much-loved and long-respected restaurant in Dublin. It serves great asian street food, and is known for its high standards and friendly, laid back atmosphere. We were tasked with creating a ‘light’ update to the brand, maintaining some elements from what existed and creating a new logo, signage and packaging treatments. Our approach centres on procedurally-generated circular motifs. They are used in a variety of applications alongside a pared-back typographic treatment, for which we developed a complementary set of icons.