New Life, Old Buildings

New Life, Old Buildings was the first Irish Architecture Foundation initiative following their primary rebrand and website launch earlier in the year. Delivered as a programme of talks and events in Limerick, it explored how existing buildings can be reimagined for contemporary civic life.

This project marked the first printed matter to utilise IAF’s custom branding face. We opted for a simple typographic treatment, designed to foreground the strong, evocative photography by Deirdre Power, commissioned by IAF. Outputs included a short-run concertina poster for promotion around the city, alongside screen and social media graphics.