Noom Brand Refresh

Noom is on a mission to help people everywhere live healthier lives through behavior change, with a platform grounded in science and psychology. As a high-growth company with users around the globe, Noom recognized that it was time to revamp its original identity and needed a brand that would reflect the credibility, clarity, and distinction they carry as a leader in the crowded healthcare space.

Working closely with the internal brand team at Noom we developed a robust new brand identity anchored around navigating healthier choices. This included a refined voice and distinctive brand signatures that can translate across products and channels.