Designed by Stephen Kiernan and Eamonn Hall at Atomic

Categories: Identity

Industry: Commercial

Tags: Sport

Norseman is the most extreme triathlon on the planet. Hopeful participants are required to enter a lottery in the hopes of securing a starting spot. From the 5,000 applications, only 250 get to the starting line (a ferry in middle of the North Sea). Participants face the harshest terrain that Norway has to offer - from the icy waters of Eidjford to the jagged rock of Gaustatoppen, culminating in the terrifying Zombie Hill.

We created a new bold, austere brand identity, inspired by the rugged Norwegian terrain and the no-nonsense Scandinavian attitude. The identity honours the spirit of the event’s history, founders and volunteers and positions Norseman to retain it’s status and reputation as the ultimate test in endurance sports.

This is not for you.