Norwegian Presence Exhibition 2018


Designed by Evan McGuinness at Bielke+Yang

Art Direction: Christian Bielke

Art Direction: Martin Yang Stousland

Type Design: Bobby Tannam

Project Mgmt.: Doga/Edited

Promotion: Zetteler

Exhibition Design: Klubben

Styling: Kirstin Visdal

Photography: Lasse Fløde & Torjus Berglid

Website development: Værsågod

Categories: Identity / Exhibition

Industry: Cultural


Norwegian Presence is an annual exhibition of craft objects, design prototypes of furniture, textiles, lighting, ceramics, metal, and glass. This is the fifth collaboration for Salone del Mobile in Milan between three of Norway's largest design and craft organizations: Klubben, Design and Architecture Norway (DOGA) and Norwegian Crafts. From 2018 it will be titled Norwegian Presence every year.

Norway is a nation of creators and blessed with an abundance of raw materials such as wool, wood, stone, and steel. Community and willingness to cooperate are strong values in Norwegian culture, and as a result, modern design Norway is a place without a distinct ego, where boundaries are erased and opportunities explored with a common curiosity — hoping to create something beautiful, functional and lasting.

When it was decided that Norwegian Presence should have the same name every year, the biggest challenge was to make the identity recognizable and at the same time express the overall concept, annual theme and exhibition's changing content and objects in a new and unexpected way. This was achieved by developing a separate typeface and focusing on the use of materials in the exhibition. In this way, one hopes to create a unique identity that tells a story and develops over time with a sense of belonging to each exhibition.

The identity is implemented on a diverse range of surfaces, from printed matter to signage and digital media (Snapchat filter, SoMe animations, and website). In 2018, the main material was aluminum, and to create this connection, a "mirror paper" (Chromolux) was used on some of the covers and posters, which became an important and visible identity carrier.