Designed by Garech Stone and Declan Stone at The Stone Twins

Film/Animation: Niels Gerson Lohman

Web Development: Code Clear (Mustafa Avdic)

Copywriting: The Stone Twins

Categories: Website / Print / Identity

Industry: Cultural

Tags: Contemporary art / Digital / Branding / Identity


Nowhere is Europe’s first museum dedicated to immersive digital art. It is scheduled to open with an exhibition by Japanese art collective TeamLab in 2024.

Influenced by the ethos of the museum, as a place that defies logic and turns everything upside-down, we designed a brand identity that encourages one to look sideways and depart from the norm.

The letters in the logo evoke strange symbols or an ancient alphabet – and come alive in digital applications when all elements playfully rotate, flip and invert. Check: