Designed by Vivienne Quinn at Play Nice Studio
Photography: Nathalie Marquez Courtney
Categories: Object / Prop
Tags: Photography / Food and drink / Art direction / Campaign / Advertising
Working closely with Eliza & Evie from NutShed we developed the creative direction, set design, production and styling for the photography side of their brand elevation of peanut butters. Using their brand guidelines from Invade Design we created scenes which would speak to the nostalgia of their new look with sharp shadows, grain and had a saturated poppy feel, similar to what you would get from a point-and-shoot camera.
We decided on two different set-ups for the product - one a heavily styled tabletop scene to show the product and its associated treats, and the other macro shots act like a series of swatches that showcase the colouring and texture of the peanut butter.