Designed by Adam Gallacher and Nik Dillon at Alkamee
Photography: Sean and Yvette, Paul Kelly
Odearest are an Irish bed and mattress manufacturer with over a 100 years of heritage. Hand made with quality materials the brand had lost touch with consumer and needed to reconnect with the market. We did an extensive review before carefully adjusting the brand and every detail around it, from the product itself to how we can reconnect with the families and become front of mind once more. We built a comprehensive toolkit and created two shoots one of customers and one of the craftsmen itself, to better tell the whole story.