2013 Selection

Designed by Naoise Ó Conchubhair at CI Studio

Creative Director: Mel O'Rourke

Website: olytico.com

Previously known as O’Leary Analytics, founder Stephen O’Leary, Ireland’s leading expert in social media analysis and monitoring, approached us to turn his individual expertise into a strong brand.

Looking to hold on to some of the equity Stephen had built up but nonetheless move the business away from being all about one individual, we created the brand name Olytico and set about designing a logo and range of stationery for the company. The symbol is a simple representation of a trend in data on a graph, set in a circle. Working with a strong colour palette of black, grey and yellow, we used beautiful paper stocks and print techniques such as white foiling to create a contemporary and memorable brand image.