Omaha Performing Arts Rebrand
Designed by Ken Deegan and Jack Collins at Pentagram
Designer: Mary Kate Henry
Design Intern: Nicholas Claure
Partner in charge: Eddie Opara
Designer: Xinle Huang
Designer: Paul Yoon
Senior Designer: Jack Collins
Project Manager: Dana Reginiano
Strategist: Saundra Marcel
Strategist Intern: Halle Hewitt
Categories: Identity
Industry: Cultural
Tags: Rebrand / System / Identity / Brand Identity
The new branding system is designed to inspire a bold, artistic and flexible approach while providing a uniform method of identification.
The design was inspired by key themes generated through interviews with the Omaha Performing Arts Board, staff, volunteers, donors and patrons. “Our new name and OPA logo are less traditional, more friendly and welcoming, and are designed to generate excitement,” Joan Squires, OPA President said.
Over the past 14 years, OPA has grown from a start-up to now reaching broad audiences through programs and education activities in Omaha and across Nebraska. This is the first comprehensive approach to defining their identity. This branding system will bring programs, sponsors and venues together visually and make them more easily recognized.
