We’ve really enjoyed working with Optica, Dublin’s best-loved optician, for a number of years. They bring an innovative approach and a strong creative eye to every project we work on together.
Having worked on their successful pop up shop they asked us to help them with their new permanent home – a spectacular premises in the heart of Georgian Dublin. They had very sympathetically refurbished the property and engaged us to help them communicate the exciting changes in their business. With the new look home and some exciting projects in the works we felt it was important to rebrand them to help communicate who they are as a business today.
We created a simple wordmark for the brand that could work in both their new home and all future applications. It was also important that the identity spoke of the design-led approach to their eyewear boutique as this is what really sets them apart from the more traditional optician stores. We also helped design the signage for their new store and create a home online for the brand. The new adaptive website recently launched, check it out at www.opticadublin.com.