We had the pleasure of creating a brand identity for an incredibly talented team of people with backgrounds in video production, music, composition, scriptwriting and post-production. Partland are a highly accredited video production company with an ethos shared by us; to create content that makes brands stand out from the rest and connect with audiences on a deeper level.
The new name and brand that we created for them needed to resonate and be understood internationally while staying true to who they are as a young innovative West Cork-based team. We first looked at their brand purpose and created a set of values for them which laid the foundations for the new brand. For the brand palette, we took a nod from the hues of the beautiful landscape in which they are based like the turquoise of the sea, signifying energy, vitality, momentum and strength; traits shared by the team also.
Working with industry peers on a project can be both exhilarating and daunting but we connected with the guys straight away. We saw something of ourselves in them as regards geography playing no role in inhibiting big ambition!