Peacock & Co.


Designed by Seán O'Beacháin at So Studio

Art-Direction: Eleanor Harpur

Photography: Brendan Ryan

Categories: Identity

Industry: Commercial

Tags: Photography / Art direction

Peacock & Co. is a new luxury tablescaping business, supplying high-end tableware collections for home entertaining. We worked with them to develop a name and brand which reflected their wish to “encourage people to come together to share food, stories and nurture relationships”.

The idea behind the name came from the peacock’s love of putting on a display for its audience. Once the name was agreed on, we created a stylised art-deco peacock icon and then further simplified it to create an elegant repeat pattern.

A curved, golden, wordmark was created – referencing French bistros – along with a pastel colour palette, which was chosen to reflect the various dinnerware collections.