Pembroke Townhouse


Designed by Muireann McNulty at brandlab

Copywriting: Gai Griffin

Photography: Al Higgins

Styling: Ciara O'Donovan

Categories: Identity

Industry: Commercial

When Pembroke Townhouse updated their interior, they approached Brandlab to create a visual identity that conveyed their unique blend of iconic Georgian Dublin grandeur and twenty-first century style and comfort. We began by creating a brand story to tell the history of the Townhouse in a way that would connect to contemporary visitors. The visual expression flowed from this story and the architectural features of the building.

Detailing from the original metalwork on the front of the building inspired a set of patterns used on communications. An informal messaging style creates a warm welcome, reflecting the personal attention that guests can expect during their stay.