Designed by Trevor Finnegan and Shane Bonfield at Revert Design

Intern: Orla King

Photography: Johnny Mallin

Signage: AD Design

Categories: Website / Print / Identity / Packaging / Signage

Industry: Commercial

Tags: Photography / Typography / Food and drink / Art direction / Retail / Typeface / Packaging / Branding / Brand Identity / Logo Design / Food / Beer / Web design / Brand identity


Revert created the brand identity for Pete's Wine and Provisions a new local wine shop in Raheny Dublin. Drawing inspiration from the familiar 1970's Irish grocery shop of tiled facades, our team created a bold logo type with a character created from the letter P along with a nostalgic playful colour palette. The result is a familiar, but unique identity that transports the customer to a friendly neighbourhood wine shop located in the leafy suburb of Raheny on Dublin's Northside. Our aim was to create an identity that appealed to everyone and not just your typical wine connoisseur.

The character we created of the grocery bag is applied to a range of collateral and gives the identity a retro look reminiscent of an old-school cartoon character. This style also translates to the website which is an important asset to the business going forward. We worked with local signage makers to create bespoke 3D signage and window decals.