Strategy: JP O'Malley, Sadhbh O'Beirne (Zero-G)
Film & Copywriting: Rob O'Reilly (Zero-G)
Type design: Rene Bieder
Motion: Cian McKenna
Pinergy was founded with a simple goal — to make a difference in the energy sector. Pinergy has grown to become Ireland’s leading authority on smart energy technology, supplying 100% renewable energy and sector-specific insights to businesses and homes across Ireland. Zero-G worked with the Pinergy team to define a new proposition ‘Energy with insight’ and re-focused the brand to reflect the evolving strategic ambition. This new direction was brought to life through a dynamic identity, brand film, website and campaign.