Pipette is a new start-up venture committed to creating the purest and most effective skincare products for babies and mothers. Clinically proven to be effective, Pipette’s products are created and rigorously tested by some of the world’s most advanced chemists. Setting a new standard for safety, they eliminated over 2,000 potentially harmful ingredients, going above and beyond to make sure each formula only includes safe and powerful ingredients. From ingredients to packaging, their products are made as sustainably and ethically as possible.
Pipette came to us looking to build a brand, find the most compelling way to tell their story and ensure they had a dynamic set of communication tools for launch and beyond. We worked with them through strategy, brand identity, an extensive set of packaging design, website design as well as art direction for photography and illustration.