Poachers Premium Irish Mixers

Having relaunched Poachers in December 2020 with a new look and visual direction, in 2023 we brought two new flavours into the mix; Grapefruit Soda with Irish Sea Salt and Lemon Soda with Irish Mint.

Building on the now-established identity, we stayed true to what makes the Poachers labels unique – Vibrant and colourful with purpose. Each label consists of abstract mixer icons (such as the carbonated fizz, water stream, bubbles and rainfall) teamed with the secondary ingredient illustrated on the front and tied together with the core flavour colours. When Grapefruit and Lemon Soda are added to their sister flavours, the full explosion of colour and pattern can be seen.