Poco Beauty

Poco Beauty is the new business venture by business woman Pippa O’Connor Ormond. Having launched and run a successful clothing business in 2016, Pippa came to us for help expanding into the beauty market. 

The brief—education and minimalism. Drawing upon extensive market research and in-depth stakeholder workshops, we meticulously crafted a brand identity that challenges the conventional façade of fashion and beauty, revealing a more honest and understated aesthetic. Poco Beauty is a brand premised on a place that was rarely shown: backstage. Our delicate yet refined logo, coupled with a sophisticated muted palette and matte packaging, instills a sense of tranquility and relaxation. Our photography and moving image capture the transformative magic of the backstage world, showcasing its diversity and illuminating the creative energy that drives the brand.

Poco Beauty's flagship product sold out within its first weekend of going live, emphasising the need for an inclusive beauty brand for the Irish market.