Designed by Therese McGuinness, Aine Lenihan and Deirdre Corcoran at Chapter.

Motion design: Aine Lenihan

Categories: Identity / Packaging

Industry: Commercial

Tags: Food and drink / Packaging / Branding / Identity / Wellness

Pickle Organic came to us for a new name and identity. Set up by two busy Irish mums, this award-winning company are on a mission to revolutionize eating organically. They have created a range of Irish made, 100% natural and organic frozen convenience meals that heat in minutes so that time-conscious consumers no longer have to compromise their healthy and sustainable eating. With health-trends moving very much in their favour, Pickle Organic needed a brand that would set them apart from competitors and communicate their truly unique proposition. 

With the organic industry already flooded in a sea of generic green, we were ready to bring something new to the table with a modern visual definement of nourishment. With foods having an ever-growing influence over our mood and overall wellness, we set out to capture the qualities of mindful eating through our design.

The new name ‘prep-ology’ and the new hourglass logomark communicate the massive time-saving benefit that these pre-prepared organic meals offer, while the ‘ology’ suffix in the name helps to position this as a wider lifestyle brand. prep-ology believe that eating consciously is a way of life; for them, it is a philosophy and a message that they fervently endeavour to spread.