Designed by John Gavin, Colm O'Connor and Leon Murphy at TrueOutput:
Our brief was to illustrate their unique process in a simplified and educational style. The infographic would be used in light boxes, online, in collateral and animations. We broke the process down into modular blocks. This allowed it to be presented as individual frames that could stack horizontally or vertically, depending on application. The minimal illustration flows from start to end and is punctuated with stylised characters of the team at the distillery.