2017 Selection

Designed by Aisling Flynn at Red Antler

Co-Founder & Chief Creative Officer: Simon Endres

Design Director: Jonathan Correira

Photographer: Suzanne Saroff

Designer: Billie-Anne Racine

Videographer: Jake Lane

Categories: Identity

Industry: Commercial

Prose is a haircare formula that is based on your specific hair needs. The start-up came to Red Antler to create a complete brand.

Design and art direction includes brand identity, photoshoot and packaging. The logotype is custom made. The letterforms embody the texture of hair, with tapered edges to represent freshly cut hair and a curl on the ‘r’.

Art direction includes photoshoot for a series of hair profiles and fragrance compositions.