Red Earl

2020

Designed by Brian Wilson at Wilson Creative

illustrator: Katelyn McKenna

Categories: Packaging

Industry: Commercial

Tags: Whiskey / Packaging

There is a rule in spirit labelling to never feature faces on your labels. No one told Captain Morgan, and no one told Red Earl. Tired of the design by number that is whiskey label design, together with Kinsale Spirit Co., we came up with the against the ahem, 'grain' concept of Red Earl. Based on Red Hugh O'Donnell and featuring quirky and charming illustration, it's bright, bold, full of little easter eggs