Designed by James Kelleher at Publicis Dublin
Creative Direction, Art Direction: Carol Lambert
Art Direction: Neil Hanratty
Illustration: The Red Dress
Copy: Peter Dobbyn
Categories: Promotional / Print
Tags: Advertising / Typography / Illustration
Publicis Dublin was approached by Iarnród Éireann to create a campaign that would encourage families to rediscover train travel as a source of excitement and wide-eyed joy. We wanted to create a nostalgic feel that looked back to the golden age of vintage travel posters, combining a mid-century illustration and typography style with scenes of today's typical passengers.
Later on, the series broadened to take in business travellers and seasonal variations.