Repak Rebrand

2015 Selection

Designed by Rachel Kerr and Philip Mitton at CI Studio

Creative Director: Mel O'Rourke

Photography: Bridget Butler

Photography: Al Higgins

Categories: Identity / Print / Environmental

Industry: Corporate

Repak is a not for profit organisation for Irish businesses, owned by it’s members. Repak operates a compliance scheme for packaging recovery, in line with environmental targets for Ireland. Following a strategic review of the brand, we created a new visual identity across all collateral from print to interiors.

The new brand identity reflects a vibrant organisation with a clear sense of purpose. The use of the chevron in the logo hints at the dimensions of a box - the most basic packaging element and also an arrow, representing purpose, process, and progress. This shape has evolved with the brand, and is flexible in its use, creating visual engagement and meaning. The brand is confident and strong, yet approachable in tone, through language that taps into the collective and the use of bright colours. Materials used in print and in the design of its internal space, support the ethos of Repak.